Know Your Reader, Shape Your Message
Sketch two or three reader personas, from eco-curious beginners to budget-focused parents. Note what inspires them, what scares them, and where time, money, or habit blocks change. Use those insights to choose relevant tips and avoid unrealistic advice that alienates real people.
Know Your Reader, Shape Your Message
Frame topics around problems your audience actually faces: plastic-free school lunches, efficient meal planning, or renting instead of buying tools. Show measured savings in money, time, and emissions. Invite readers to comment with their constraints, and promise future posts tailored to popular requests.